Written by marketing practitioners leading agentic: strategy, adoption, use cases, playbooks and case studies, plus invites to live webinars and events.
Inside VEED and Essity: AI Adoption Playbooks
What we'll cover:
— Why AI adoption is the make-or-break leadership challenge
— Case study: Lisa Vecchio on VEED's 3-day Agentic GTM offsite
— Case study: Gael De Talhouet on Essity's 4-phase enterprise rollout
— How to surface champions (and what to do with resistors)
— Building agentic momentum into a weekly cadence
— What both leaders are rolling out next