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✦ Agentic CMO Webinar ✦
Build your Content Marketing System
Anyone can create content with AI. Can you create high-quality, on-brand content?
Inside the webinar:
✦ How to produce high-quality content with AI
✦ Brand guardrails, QA agents, learning loops and evals
✦ When to use assistants, automation or agents
✦ Live demo: GEO Content Agent
✦ Live demo: Webinar Repurposing Agent
You’ll get the full recording and the presentation.
✦ Agentic Leadership Showcase ✦
Inside Brainlabs
How a 1,000-person company is going AI-native
Inside the webinar:
✦ From individual AI use to one shared agentic system
✦ Governance that holds when the work is client-facing
✦ How one person’s build becomes everyone’s tool
✦ The AI dashboard: measure the building, not the spend
✦ How to train and hire for an AI-native team
You’ll get the full recording and Dan’s presentation.
Inside VEED and Essity: AI Adoption Playbooks
What we’ll cover:
✦ Why AI adoption is the make-or-break leadership challenge
✦ Case study: Lisa Vecchio on VEED’s 3-day Agentic GTM offsite
✦ Case study: Gael De Talhouet on Essity’s 4-phase enterprise rollout
✦ How to surface champions (and what to do with resistors)
✦ Building agentic momentum into a weekly cadence
✦ What both leaders are rolling out next
Building an Agentic Marketing Team
What we’ll cover:
✦ The future of agentic marketing
✦ Agents as new roles on your team
✦ The 4 levels of agentic AI
✦ AI assistants vs agent-building tools
✦ The 9 agentic skills every marketing leader needs
✦ How to become an agentic leader
Build your first agent
Your First Strategic Marketing Agent
Inside this webinar:
✦ Master the 3 components of a Claude agent: Project, Connectors and Skills
✦ Build your first Claude Project: workspace folder and custom instructions
✦ Connect your first Connectors: Gmail and Google Drive
✦ Use your new agent and try marketing use cases
✦ Write your first Skill: the Campaign Concept Generator
You’ll get the full Live Build recording, presentation and playbook.
Become the Agentic CMO
1,200 registrations. 600 live attendees.
Inside the webinar:
✦ 3 levels of Agentic AI
✦ The AI Value Framework
✦ Content creation
✦ Quality at scale
✦ The Agentic CMO Framework
✦ Build: My Content Engine in Claude
✦ Architect: GEO Content Production
You’ll get the full recording and presentation deck.
Written by marketing practitioners leading agentic: strategy, adoption, use cases, playbooks and case studies, plus invites to live webinars and events.