Guides to build AI-native marketing teams

Guides to build AI-native marketing teams

Guides to build AI-native marketing teams

Practical guides, playbooks, use cases and case studies to build, lead and architect your AI-native marketing team.

✦ Build: step-by-step playbooks to build your agents

✦ Lead: drive adoption inside your team and company

✦ Architect: design team-wide agentic systems

Get the Playbook →

Get the Playbook →

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4%

of marketing leaders feel AI ready

AI-native marketing. In your inbox.

AI-native marketing. In your inbox.

Written by marketing practitioners leading agentic: strategy, adoption, use cases, playbooks and case studies, plus invites to live webinars and events.

Build your first marketing agent: a free playbook from Applied AI Academy, shown as a hardcover book

✦ Free Playbook ✦

✦ Free Playbook ✦

Build your first marketing agent

✦ The 3 components of a Claude agent: Project, Connectors and Skills

✦ Set up your first Claude Project: workspace folder and custom instructions

✦ Connect Gmail and Google Drive to your agent

✦ Try marketing use cases with your new agent

✦ Write your first Skill: the Campaign Concept Generator


You’ll get the playbook as a Google Doc to save your prompts, plus the full recording.

Get the Playbook →

Get the Playbook →