✦ Cohort 5: 26 February to 16 April 2027 ✦
Join our 6-week Accelerator for marketing leaders ready to move from AI chat to building agentic marketing systems.
✦ Build 4 agents: Strategic Marketing, Content Engine, Campaign Launch and Market & Customer Intelligence.
✦ Create your AI Marketing Roadmap and Team Adoption plan.
✦ Architect an agentic marketing system with a context layer and learning loops.
✦ Train your team with the content, framework and playbooks we provide.
These are the challenges marketing leaders shared with us, in their own words.
Stuck at AI chat and prompting
“I haven’t cracked the automated flows yet.”
“Making the jump from chat to agentic.”
Too many AI tools, no system
“Too many AI tools creating chaos instead of calm.”
“Too many options and each app has its own AI that aren’t talking to each other.”
Experimenting but no real impact
“Scaling beyond basics to real world application.”
“How to truly incorporate it at scale in the company rather than smaller individualised personal effectiveness gains.”
Can’t show ROI to the board
“Selecting the best use cases to demonstrate ROI.”
“Deriving actual business value and understanding what use cases bring the most value.”
On-brand content at scale
“Not being able to customise with our unique brand identity, tone and voice.”
“Getting consistently great quality output.”
Running AI transformation on top of marketing
“Transforming the team to be AI first while still running the ship…”
“Having a plan to implement within the team, framing challenges and knowing what to use.”
You build, not just learn.
Every Build week you leave with a working agent customised for your business. Not slides. Not theory.
Power up your career with AI.
Walk into your next board meeting, interview or client pitch with agents you built and a roadmap you can defend.
Built by marketing practitioners.
Every AI Coach is a marketing leader who led agentic change inside a team. No theory instructors.
Week 1: Your Strategic Marketing Agent
Set up your Claude workspace, your privacy and safety rules and your first project with a context file. Build a marketing coach loaded with your brand, audience, goals and competitors. You leave with an agent that knows your business and thinks with you.
Week 2: Content Engine Agent
Learn Claude Skills, advanced prompting and how a content engine is built. Build a brand voice agent and a repurposing pipeline. You leave with a working Content Engine Agent.
Week 3: Campaign Launch Agent
Learn workflow architecture, automation, scheduled tasks and skill orchestration. Chain your agents so a brief becomes copy, then a landing page, email sequence and social plan. You leave with your first automation running.
Week 4: Market & Customer Intelligence Agent
Learn the agent design framework, AI quality toolkit and how to distribute projects and skills to your team. Build competitor monitoring and a synthetic persona from your own data. You leave with insight on demand.
Week 5: AI Marketing Roadmap & Team Adoption
Map your workflows, identify and prioritise use cases and build your AI Marketing Roadmap with success metrics and ROI. Draft your Team Adoption plan to get your team on board.
Week 6: Your Agentic Marketing System
Design your agentic marketing system: the context layer, the agents and automations, the orchestration, the org chart redesign and self-improvement. Compare Anthropic, Microsoft and OpenAI stacks so you choose the best stack for your team.
The results speak for themselves
Senior marketing leaders: CMOs, VPs of Marketing and Marketing Directors. They went from AI chat to building agentic marketing systems and leading agentic change.
100
%
would recommend the Accelerator to another marketing leader
160
+
marketing agents and automations built during the Accelerator
10
x
more confident leading agentic change inside their company
Accelerator structure
About 5 hours a week, designed for marketing leaders.
✦ Cohort 5: 26 February to 16 April 2027 ✦
Runs Friday 26 February to Friday 16 April 2027, with one week off for Easter, 29 March to 2 April.
Live Build: Wednesdays, 3–4:30pm UK ✦ 10–11:30am ET
Build Review: Fridays, 3–4pm UK ✦ 10–11am ET. Both sessions run at 11am ET in Weeks 3 and 4. Week 4 Build Review is Thursday 25 March.
Time commitment: 5 hours a week
Applications close: Friday 19 February 2027
Your AI Coaches: Victoria Rusnac & Pia Villa
In-role marketing leaders: CMOs, VPs of Marketing, Marketing Directors and Heads of Marketing who manage a team and own strategy, building agentic systems for that team.
Between-role marketing leaders: Build your agentic leadership before you walk into your next role, with working agents, a roadmap methodology and a system design to show.
Fractional CMOs and consultants: Add agent building, AI Marketing Roadmaps and team adoption to your offer, and sell the roadmap as a service rather than a day rate.
Corporate, scale-up or solo. B2B or B2C. The agentic frameworks are industry-agnostic, and about a third of every cohort works in a company that runs Copilot rather than Claude.
Brands that trust us. Marketing leaders going agentic.
What marketing leaders say
What a grounding and stimulating six weeks. I walked away with a backlog of agents to build and the principles to keep building on my own. If you’re serious about future-proofing your function, this is the one to do.
Maya Moufarek
Full-stack CMO for tech startups
The Accelerator set the foundation for my agentic journey, and for my team. I walked away with the knowledge to scale my own programmes and the confidence to bring my team along with me.
Lisa Vecchio
A truly inspiring six weeks. I honestly feel 10x more confident building agentic marketing workflows, and I now have a clear, practical understanding of how marketers can lead AI adoption, not just talk about it.
Jessica Rhodes
Global Marketing Director at Paysecure
I came in expecting to learn and left with far more than I anticipated. The focus was on making it real: building, sharing use cases and embedding agentic AI so it sticks within a team. I’d absolutely recommend it.
Virginia Ford-Young
The CMO Accelerator has reshaped how our marketing operation runs. Victoria and Sergio don’t deal in theory. Everything is practical and grounded, built to apply the same week you learn it. Within weeks the quality of our AI output climbed by around 80%.
Ola Szaran
Head of Marketing at Kinfolk
The Accelerator changed how I think about the future of marketing and the role I want to play in it. It gave me the confidence to move beyond simply using AI tools and start thinking about how AI can reshape marketing workflows, decision-making and the value we deliver to businesses.
Judith van Dijk
Fractional CMO at JVD Designs
Companies pay £2k–£10k for a single agent build and £10k–£20k+ for an AI Marketing Roadmap. You’ll build both and walk away with the skill set to keep building.
Need your company to sponsor you?
Accelerator
£3,950
+VAT
Build it yourself
The full 6-week programme. Build 4 working agents, create your AI Marketing Roadmap and design your agentic marketing system.
Accelerator
& Strategy
£5,950
+VAT
Your strategy, pressure-tested.
Everything in Accelerator, plus a 1-hour bespoke AI strategy session and feedback on your Roadmap before you present it to leadership.
How much time do I really need each week?
About 5 hours. Between Friday and Sunday you watch 1 hour of on-demand content. Monday and Tuesday take 30 minutes each to confirm what you watched, do the exercise and prepare your input. Wednesday is the 90-minute Live Build. Thursday is 30 minutes to customise your build for your company and share it. Friday is the 60-minute Build Review. The programme is designed to fit around a full-time role, and the cohorts that struggle are the ones that try to binge it all on a Wednesday.
My company runs Copilot, ChatGPT or Gemini, not Claude. Is this still for me?
Yes, and about a third of every cohort is in the same position. You learn to build in Claude because it is the most complete agentic platform a marketer can use without an engineer. What transfers is the thinking: skills, context engineering, connectors and quality control are now part of Copilot Cowork and ChatGPT Work too. Think of it as learning to build websites on one CMS. Afterwards you decide what your company needs, and you make that case from understanding rather than from a slide. Most people in this situation join on a personal Claude account and build with publicly available brand inputs.
Do I need to know how to code?
No. The whole programme is built in Claude: no code, no terminal. If you can brief an agency or write a campaign plan, you can build an agent, because prompting is briefing. The proficiency bar is being a confident daily user of Claude, ChatGPT or Copilot. Every Live Build follows a step-by-step playbook, and a marketing leader’s taste and standards matter more than technical skill.
What if I don’t have a company to build for right now?
Pick a company you know well enough to judge what good looks like: a previous employer or a brand you love, and build from public sources. A brand with a website, content and reviews gives you the cleanest inputs. For the roadmap week, pick a company with a real team. Between-role leaders do this every cohort, and they walk into interviews able to show what they built.
What do I need before we start?
A Claude Max plan, about £90 a month, or a company Claude account with Projects, Skills and Connectors. A laptop that runs it, which almost everyone already has. Week 1 opens with a 20-minute module on privacy and safety that walks through every feature, and Claude only sees the folder and connectors you give it, so your risk is those and nothing else. We send setup instructions the week before kick-off.
Can I pay in instalments, or get my company to sponsor me?
Both. Self-funders can split the fee: 50% to confirm your place and 50% by week 3. The price never changes, only the timing. For company funding we give you a pre-written sponsorship email with the ROI justification, and many leaders fund it from the marketing budget as AI advisory rather than from L&D. If your budget sits between two tiers, the company can pay what it has and you pay the remainder by week 3.
What happens after I graduate?
Two ways to earn the Agentic CMO certificate: participate and share what you built in Circle, or submit one deliverable, a working agent, a redesigned workflow or your AI Marketing Roadmap. After graduation you join the Agentic CMO Alumni: fortnightly sessions with reunions, AMAs, showcases and guest leaders building agentic companies, plus groups that now meet on their own. Every playbook and framework stays yours, and your Accelerator Coach helps you turn them into training for your team.
✦ Cohort 5: 26 February to 16 April 2027 ✦
Leave your details and you’ll hear when applications open.