Join our 6-week Accelerator for marketing leaders ready to move from AI chat to building agentic marketing systems.
✦ Build 4 agents: Strategic Marketing, Content Engine, Campaign Launch and Market & Customer Intelligence
✦ Architect a complex agent with an Agent Brief engineers can build from
✦ Create your AI Marketing Roadmap with prioritised use cases and ROI
✦ Deliver an AI adoption plan ready to roll out for your company
Agentic CMO Accelerator alumni
Stuck at AI chat and prompting
"I haven't cracked the automated flows yet."
"Making the jump from chat to agentic."
Too many AI tools, no system
"Too many AI tools creating chaos instead of calm."
"Too many options and each app has its own AI that aren't talking to each other."
Experimenting but no real impact
"Scaling beyond basics to real world application."
"How to truly incorporate it at scale in the company rather than smaller individualised personal effectiveness gains."
Can't show ROI to the board
"Selecting the best use cases to demonstrate ROI."
"Deriving actual business value and understanding what use cases bring the most value."
On-brand content at scale
"Not being able to customise with our unique brand identity, tone and voice."
"Getting consistently great quality output."
Running AI transformation on top of marketing
"Transforming the team to be AI first while still running the ship..."
"Having a plan to implement within the team, framing challenges and knowing what to use."
You build, not just learn
Every week you leave with a working agent customised for your business. Not slides. Not theory.
Create your Roadmap with ROI
Identify your highest-value use cases, build your AI Marketing Roadmap and define how to deliver it.
Power up your career with AI
Develop your own agentic-first toolkit you can deploy in your team or add to your consulting offer.
Week 1 — Your Strategic Marketing Agent
Build a personalised marketing coach loaded with your brand context, audience, goals, and competitors. You leave with an AI agent that knows your business and can think with you in real time.
Week 2 — Content Engine Agent
Build a brand voice agent and a content repurposing pipeline. One input: a guide, blog, podcast or webinar. Multi-channel output in your brand's tone of voice.
Week 3 — Campaign Launch Agent
End-to-end AI-powered campaign: from brief to landing page, email sequence and social media plans. Works with your Strategic Marketing Agent for brand context and your Content Engine Agent for on-brand copy.
Week 4 — Market & Customer Intelligence Agent
Competitor monitoring, customer insights on demand, and synthetic personas from your real data using the Jobs to be Done framework. Feed insights directly into your Strategic Marketing Agent.
Week 5 — AI Marketing Roadmap & Team Adoption
Map your workflows, uncover AI use cases, and build a prioritised AI Marketing Roadmap with success metrics and ROI. Build your team's adoption plan.
Week 6 — Architect Your Bespoke Agent
Select your highest-priority use case. Write the complete Agent Brief engineers can build from: inputs, outputs, the end-to-end workflow, guardrails, success criteria, expected ROI.
Accelerator Structure
A transformation programme with on-demand briefings and hands-on live build, supported by a peer group of senior marketing leaders and build partner.
✦ Cohort 2 in progress ✦ Apply for September cohorts ✦
Cohort 1 has graduated. Cohort 2 is in progress. Cohort 3 (UK & EU time zone) and Cohort 4 (US & CA time zone) runs 14 September - 23 October.
Cohort 3 for UK and EU marketing leaders
Cohort 3 runs 14 September – 23 October 2026 UK time zone.
Live Build: Wednesdays, 1–2:30pm UK
Office Hours: Fridays, 1–1:30pm UK
Your AI Coaches: Victoria Rusnac & Sergio Giannone
Cohort 4 for US and CA marketing leaders
Cohort 4 runs 14 September – 23 October 2026 US time zone.
Live Build: Wednesdays, 1–2:30pm ET
Office Hours: Fridays, 1–1:30pm ET
Your AI Coaches: Victoria Rusnac & Pia Villa
The Agentic CMO Framework:
Build. Architect. Lead
Build
You build agents yourself. Hands-on, every week, customised for your business.
Architect
You design a complex agent automation and write an Agent Brief with a business case.
Lead
Prioritise high-impact use cases, build your AI Marketing Roadmap and a team adoption plan.
In-role marketing leaders: CMOs, VPs of Marketing, Marketing Directors and Heads of Marketing building agentic systems for their teams
Between-role CMOs: Build your AI toolkit before you walk into your next CMO role with a ready-made roadmap, working agents and agent brief
Fractional CMOs and consultants: Add agent-building, AI roadmaps and AI adoption to your consulting offer
Not for individual contributors looking for prompt packs, anyone wanting a deep technical coding bootcamp or anyone who can't commit 3 hours a week.
What marketing leaders say
Cohort 1 brought together marketing leaders from ZOE, AG1, VEED, Essity, Cezanne HR, Ledgy, S&P Global Ratings, ComplyAdvantage, Verisk and Paysecure. See what they've built and read their reviews.
Companies pay £2k–£10k for a single agent build and £10–20k+ for an AI Marketing Roadmap. You'll build both and walk away with the skill set to keep building.
Need your company to sponsor you?
Accelerator
£3,250
+VAT
Build it yourself
The full 6-week programme. Build 4 working agents, create your AI Marketing Roadmap, and write a deployment-ready Agent Brief.
Accelerator
& Strategy
£4,750
+VAT
Your strategy, pressure-tested.
Everything in Accelerator, plus a 2-hour Bespoke AI Strategy Session and feedback on your Roadmap before you present it to leadership.
£6,000
+VAT
Your team adopts it.
Everything in Accelerator + Strategy, plus 3-month Team Adoption guidance. One 1-hour session per month to support you on adoption, iterate on your agents and advise on team adoption.
Do I need to know how to code?
No. The entire programme is built on Claude: no code, no terminal, no technical setup. If you can use Claude or ChatGPT, you can build every agent in this programme.
How much time do I really need per week?
3 hours. Monday: 30-minute Briefing (on-demand). Wednesday: 90-minute live Build. Plus 30 minutes of Solo Build at your own pace. Office Hours on Friday are optional (30 min). The programme is designed to fit around a full-time role.
What's the difference between this Accelerator and other AI marketing courses?
Most AI courses teach you to prompt better. This Accelerator teaches you how to build, architect and lead agentic marketing systems. You leave with 4 working agents, a board-ready AI Marketing Roadmap and a deployment-ready Agent Brief. It's built by a CMO who's implemented AI at companies like Veygo, Amazon and Oxford Online Pharmacy, not by an instructor who teaches AI theory.
Will I get value out of the Agentic CMO Accelerator?
If you're already using ChatGPT or Claude daily but haven't built agentic workflows, this programme starts exactly where you are. You won't be learning to prompt. You'll be building agents from Week 1 and by Week 6 you'll have a board-ready AI Marketing Roadmap and a deployment-ready Agent Brief. The programme is designed for marketing leaders at Stages 3–4 of AI adoption: past the basics and ready to build agentic systems.
Can I actually do this? I'm not technical.
Yes. If you can write a detailed brief or a campaign plan, you can build an agent. The programme uses scaffolding: each week builds on the last, starting with a simpler agent and working up to more complex systems. You'll have step-by-step templates, live support during every Build session and a Build Partner for accountability.
Do I need a Claude subscription before joining?
Yes. You'll need a Claude Max plan (currently £90/month in the UK) for full access to Projects, Skills, Connectors, and Cowork, which we use from Week 1. We'll send setup instructions before the programme starts.
This feels like a big time and financial commitment. How do I know I'll get ROI?
It's a transformation that requires commitment, as any transformation does. Here's the perspective: companies pay £2k–£10k for a single agent build and £10–20k+ for an AI Marketing Roadmap. You'll build both and walk away with the strategic skill set to keep building. On the time side, we will recommend AI tools that can save you more than 3 hours a week, so the programme pays for its own time commitment from Week 1.