✦ Apply for September cohort ✦ 5 spots left ✦
Join our 6-week Accelerator for marketing leaders ready to move from AI chat to building agentic marketing systems.
✦ Build 4 agents: Strategic Marketing, Content Engine, Campaign Launch and Market & Customer Intelligence
✦ Architect a complex agent with an Agent Brief engineers can build from
✦ Create your AI Marketing Roadmap with prioritised use cases and ROI
✦ Deliver an AI adoption plan ready to roll out for your company
Stuck at AI chat and prompting
"I haven't cracked the automated flows yet."
"Making the jump from chat to agentic."
Too many AI tools, no system
"Too many AI tools creating chaos instead of calm."
"Too many options and each app has its own AI that aren't talking to each other."
Experimenting but no real impact
"Scaling beyond basics to real world application."
"How to truly incorporate it at scale in the company rather than smaller individualised personal effectiveness gains."
Can't show ROI to the board
"Selecting the best use cases to demonstrate ROI."
"Deriving actual business value and understanding what use cases bring the most value."
On-brand content at scale
"Not being able to customise with our unique brand identity, tone and voice."
"Getting consistently great quality output."
Running AI transformation on top of marketing
"Transforming the team to be AI first while still running the ship..."
"Having a plan to implement within the team, framing challenges and knowing what to use."
You build, not just learn
Every week you leave with a working agent customised for your business. Not slides. Not theory.
Create your Roadmap with ROI
Identify your highest-value use cases, build your AI Marketing Roadmap and define how to deliver it.
Power up your career with AI
Develop your own agentic-first toolkit you can deploy in your team or add to your consulting offer.
Week 1: Your Strategic Marketing Agent
Build a personalised marketing coach loaded with your brand context, audience, goals, and competitors. You leave with an AI agent that knows your business and can think with you in real time.
Week 2: Content Engine Agent
Build a brand voice agent and a content repurposing pipeline. One input: a guide, blog, podcast or webinar. Multi-channel output in your brand's tone of voice.
Week 3: Campaign Launch Agent
End-to-end AI-powered campaign: from brief to landing page, email sequence and social media plans. Works with your Strategic Marketing Agent for brand context and your Content Engine Agent for on-brand copy.
Week 4: Market & Customer Intelligence Agent
Competitor monitoring, customer insights on demand, and synthetic personas from your real data using the Jobs to be Done framework. Feed insights directly into your Strategic Marketing Agent.
Week 5: AI Marketing Roadmap & Team Adoption
Map your workflows, uncover AI use cases, and build a prioritised AI Marketing Roadmap with success metrics and ROI. Build your team's adoption plan.
Week 6: Architect Your Bespoke Agent
Select your highest-priority use case. Write the complete Agent Brief engineers can build from: inputs, outputs, the end-to-end workflow, guardrails, success criteria, expected ROI.
Cohort 1 & 2: Results
Senior marketing leaders: CMOs, VPs of Marketing and Marketing Directors. They went from AI chat to building agentic marketing systems and leading agentic change.
100
%
would recommend the Accelerator to another marketing leader
160
+
marketing agents and automations built during the Accelerator
10
x
more confident leading agentic change inside their company
Accelerator Structure
A transformation programme with on-demand briefings and hands-on live build, supported by a peer group of senior marketing leaders and build partner.
Cohort 3 at a glance
Runs 11 September to 23 October 2026, UK time.
Live Build: Wednesdays, 1-2:30pm UK time
Demos: Fridays, 1-2pm UK time
Time commitment: 4 hours a week
Your AI Coaches: Victoria Rusnac & Sergio Giannone
In-role marketing leaders: CMOs, VPs of Marketing, Marketing Directors and Heads of Marketing building agentic systems for their teams
Between-role CMOs: Build your agentic leadership before you walk into your next CMO role with a ready-made roadmap, working agents and agent brief
Fractional CMOs and consultants: Add agent-building, AI roadmaps and AI adoption to your consulting offer
Not for individual contributors looking for prompt packs, anyone wanting a deep technical coding bootcamp or anyone who can't commit 4 hours a week.
What marketing leaders say
What a grounding and stimulating six weeks. I walked away with a backlog of agents to build and the principles to keep building on my own. If you're serious about future-proofing your function, this is the one to do.
Maya Moufarek
The Accelerator set the foundation for my agentic journey, and for my team. I walked away with the knowledge to scale my own programmes and the confidence to bring my team along with me.
Lisa Vecchio
A truly inspiring six weeks. I honestly feel 10x more confident building agentic marketing workflows, and I now have a clear, practical understanding of how marketers can lead AI adoption, not just talk about it.
Jessica Rhodes
Global Marketing Director at Paysecure
I came in expecting to learn and left with far more than I anticipated. The focus was on making it real: building, sharing use cases and embedding agentic AI so it sticks within a team. I'd absolutely recommend it.
Virginia Ford-Young
Companies pay £2k–£10k for a single agent build and £10k–£20k+ for an AI Marketing Roadmap. You’ll build both and walk away with the skill set to keep building.
Need your company to sponsor you?
Accelerator
£3,250
+VAT
Build it yourself
The full 6-week programme. Build 4 working agents, create your AI Marketing Roadmap, and write a deployment-ready Agent Brief.
Accelerator
& Strategy
£4,750
+VAT
Your strategy, pressure-tested.
Everything in Accelerator, plus a 2-hour Bespoke AI Strategy Session and feedback on your Roadmap before you present it to leadership.
£6,000
+VAT
Your team adopts it.
Everything in Accelerator + Strategy, plus 3-month Team Adoption guidance. One 1-hour session per month to support you on adoption, iterate on your agents and advise on team adoption.
Do I need to know how to code?
No. The entire programme is built on Claude: no code, no terminal, no technical setup. If you can use Claude or ChatGPT, you can build every agent in this programme.
How much time do I really need per week?
4 hours. Monday: 1-hour Briefing (on-demand). Wednesday: 90-minute live Build. Plus 30 minutes of Solo Build at your own pace. Demo on Friday are 1 hour. The programme is designed to fit around a full-time role.
What's the difference between this Accelerator and other AI marketing courses?
Most AI courses teach you to prompt better. This Accelerator teaches you how to build, architect and lead agentic marketing systems. You leave with 4 working agents, a board-ready AI Marketing Roadmap and a deployment-ready Agent Brief. It's built by a CMO who's implemented AI at companies like Veygo, Amazon and Oxford Online Pharmacy, not by an instructor who teaches AI theory.
Will I get value out of the Agentic CMO Accelerator?
If you're already using ChatGPT or Claude daily but haven't built agentic workflows, this programme starts exactly where you are. You won't be learning to prompt. You'll be building agents from Week 1 and by Week 6 you'll have a board-ready AI Marketing Roadmap and a deployment-ready Agent Brief. The programme is designed for marketing leaders at Stages 3–4 of AI adoption: past the basics and ready to build agentic systems.
Can I actually do this? I'm not technical.
Yes. If you can write a detailed brief or a campaign plan, you can build an agent. The programme uses scaffolding: each week builds on the last, starting with a simpler agent and working up to more complex systems. You'll have step-by-step templates, live support during every Build session and a Build Partner for accountability.
Do I need a Claude subscription before joining?
Yes. You'll need a Claude Max plan (currently £90/month in the UK) for full access to Projects, Skills, Connectors, and Cowork, which we use from Week 1. We'll send setup instructions before the programme starts.
This feels like a big time and financial commitment. How do I know I'll get ROI?
It's a transformation that requires commitment, as any transformation does. Here's the perspective: companies pay £2k–£10k for a single agent build and £10k–£20k+ for an AI Marketing Roadmap. You'll build both and walk away with the strategic skill set to keep building. On the time side, we will recommend AI tools that can save you more than 3 hours a week, so the programme pays for its own time commitment from Week 1.