Join Cohort 1 ✦ 5 to 29 October 2026

Join Cohort 1 ✦ 5 to 29 October 2026

Build your agentic content system

Build your agentic content system

Build your agentic content system

Join our 4-week Sprint for marketers ready to build an agentic content system. On brand, high quality, every time.

✦ Build 4 agents: Content Repurposing, LinkedIn Content, GEO Content Pipeline and Campaign Launch.

✦ Architect and build a bespoke agent and present it at the Showcase.

✦ Produce high-quality on-brand content, not AI slop.

✦ Deploy your agents team-wide, with reusable playbooks to keep building.

Two women are standing side by side against a beige wall, smiling confidently, one wearing a green shirt and the other in a dark blazer, with soft lighting casting gentle shadows.
Abstract gradient

High-quality

content systems

Abstract gradient

High-quality

content systems
Marketing teams that trust us
Marketing teams that trust us
Marketing teams that trust us

Let's stop content slop.

Let's stop content slop.

Let's stop content slop.

These are the content challenges senior marketers shared with us, in their own words.

Slop, not content

“Content produced is at best bog standard slop, at worst full of inaccuracies.”

“Without strict narrative frameworks and governance layers, AI scales noise, not relevance.”

The brand voice gets lost

“Not being able to customise with our unique brand identity, tone and voice.”

“As teams adopt AI tools individually, outputs can become inconsistent in tone, messaging and quality.”

No end-to-end engine

“Automating workflows and building agentic AI content workflows.”

“Building an end to end AI-powered content engine.”

Consistency at scale

“Getting consistently great quality output.”

“Automation and consistent quality.”

Accuracy and authenticity

“Getting accurate research for content development.”

“Content quality: authenticity and plagiarism.”

Content that AI engines cite

“Solving for content that appeals to all engines and audiences at scale.”

“Transition from traditional SEO.”

  • 5 agents. 4 weeks.

    On brand. Every time.

  • High quality. By design.

    Deployed team-wide.

  • 5 agents. 4 weeks.

    On brand. Every time.

  • High quality. By design.

    Deployed team-wide.

  • 5 agents. 4 weeks.

    On brand. Every time.

  • High quality. By design.

    Deployed team-wide.

What you build, week by week

What you build, week by week

Build your agentic content system.

Build your agentic content system.

Build your agentic content system.

Tool-agnostic agentic skills. Built on Claude Cowork. The frameworks, playbooks and quality toolkit work on any agentic tool. No coding required.

Tool-agnostic agentic skills. Built on Claude Cowork. The frameworks, playbooks and quality toolkit work on any agentic tool. No coding required.

Week 1: Kick-off and On-demand Content

4 hours of On-demand Content on Claude Cowork, Agent Foundations, Agent Advanced, Quality Toolkit and Content Production.

Week 2: Content Repurposing Agent

Turn a blog post into an email. Build 2 skills and a QA loop that scores every draft against a rubric.

Week 2: LinkedIn Content Agent

From topic to publish-ready LinkedIn post. 4 skills chained into one workflow.

Week 3: GEO Content Pipeline

Produce the blogs AI engines cite. 5 skills run by an orchestrator.

Week 3: Campaign Launch Agent

Launch campaigns based on your objectives and produce channel-specific assets on brand.

Week 4: Showcase your bespoke agent

Architect and build a bespoke agent for your marketing team.

Build the agentic content skill set to power up your career

Build the agentic content skill set to power up your career

You build, not just learn.

After every Live Build you leave with a working agent customised for your company. Every playbook is yours to reuse. Not slides. Not theory.

High-quality, on-brand content.

Every agent carries your brand voice and delivers high-quality output. The same toolkit we use to build agentic systems for real brands.

Power up your career.

Content engineering is the skill set marketing teams are hiring for. Leave with 5 built agents and showcase them in your agentic portfolio.

Tested in real marketing teams.

Informed by hands-on experience leading AI content, campaigns and adoption at companies like Sports Direct, FLANNELS, Veygo and Oxford Online Pharmacy.

Sprint structure

Hands-on build programme.

Hands-on build programme.

On-demand content, live builds, supported by a peer group of marketers.
Icon

On-demand ✦ 4 hours

4 hours of On-demand Content on Claude Cowork, Agent Foundations, Agent Advanced, Quality Toolkit and Content Production.

Icon

On-demand ✦ 4 hours

4 hours of On-demand Content on Claude Cowork, Agent Foundations, Agent Advanced, Quality Toolkit and Content Production.

Icon

Live Build ✦ 4 sessions

90-minute live session. Guided hands-on building with a step-by-step playbook alongside your cohort and AI coaches.

Icon

Live Build ✦ 4 sessions

90-minute live session. Guided hands-on building with a step-by-step playbook alongside your cohort and AI coaches.

Reviews and Showcase ✦ 5 sessions

Kick-off, Office Hours, two Build Reviews and the Showcase. Show your agent, see your peers’ builds and get answers.

Reviews and Showcase ✦ 5 sessions

Kick-off, Office Hours, two Build Reviews and the Showcase. Show your agent, see your peers’ builds and get answers.

Join Cohort 1 ✦ 5 to 29 October 2026

4 weeks. 5 agents built.

4 weeks. 5 agents built.

4 weeks. 5 agents built.

Cohort 1 runs from Monday 5 October to Thursday 29 October 2026. Every live session at 3pm UK time | 10am New York.
Agentic Marketing Accelerator
Agentic Marketing Accelerator
Agentic Marketing Accelerator

What you need to join

Daily AI use: You use an AI assistant every day, Claude, Copilot or ChatGPT, and you’ve built a few simple assistants.
Claude Cowork: A Claude Max plan (Individual, Team or Enterprise) and Connectors enabled.
20+ hours commitment: Expect to spend 5 hours a week on the Sprint. We advise taking 2 days off in weeks 2 and 3.

Meet Victoria: an ex-CMO with 20+ years in marketing. In January 2023, she launched an “AI in Marketing” course taken by 15,000+ marketers. Victoria started building AI agents for her own marketing teams and then for her clients. She has trained and advised teams at Amazon, Aspinal of London, Veygo and high-growth scale-ups.

Victoria Rusnac

Founder and AI Coach, Applied AI Academy

Meet Victoria: an ex-CMO with 20+ years in marketing. In January 2023, she launched an “AI in Marketing” course taken by 15,000+ marketers. Victoria started building AI agents for her own marketing teams and then for her clients. She has trained and advised teams at Amazon, Aspinal of London, Veygo and high-growth scale-ups.

Victoria Rusnac

Founder and AI Coach, Applied AI Academy

Meet Victoria: an ex-CMO with 20+ years in marketing. In January 2023, she launched an “AI in Marketing” course taken by 15,000+ marketers. Victoria started building AI agents for her own marketing teams and then for her clients. She has trained and advised teams at Amazon, Aspinal of London, Veygo and high-growth scale-ups.

Victoria Rusnac

Founder and AI Coach, Applied AI Academy

Victoria Rusnac
Sergio Giannone

Meet Sergio: a content marketing leader helping teams build on-brand agentic content systems. A former tech founder, he currently leads AI content operations at Frasers Group, scaling AI-assisted content across Sports Direct and FLANNELS. Previously he led digital content at The Coca-Cola Company and ASICS.

Sergio Giannone

AI Coach, Applied AI Academy. AI Content Lead at Frasers Group.

Meet Sergio: a content marketing leader helping teams build on-brand agentic content systems. A former tech founder, he currently leads AI content operations at Frasers Group, scaling AI-assisted content across Sports Direct and FLANNELS. Previously he led digital content at The Coca-Cola Company and ASICS.

Sergio Giannone

AI Coach, Applied AI Academy. AI Content Lead at Frasers Group.

Meet Sergio: a content marketing leader helping teams build on-brand agentic content systems. A former tech founder, he currently leads AI content operations at Frasers Group, scaling AI-assisted content across Sports Direct and FLANNELS. Previously he led digital content at The Coca-Cola Company and ASICS.

Sergio Giannone

AI Coach, Applied AI Academy. AI Content Lead at Frasers Group.

10X yourself with a content system, not another prompt pack

10X yourself with a content system, not another prompt pack

B2B or B2C. Solo, scale-up or enterprise. The playbooks are industry- and tool-agnostic. If you can write a brief, you can build.

In-house content and marketing teams: Heads of Content, Content Managers and Marketing Managers who own the content calendar and want it to run on agents they built.
Solo marketers: you are the content team and much more. Join to build the system once and produce content like a team of ten.
Founders: you write the content because no one else can sound like you. Build the agents that can.
Consultants and agencies: build the agents once, customise them per client and add agentic content delivery to your offer.

Enrolling 3+ marketers from your team? Your team gets a bespoke 60-minute workshop with an AI Coach. Email hello@appliedaiacademy.ai to book your seats.

What marketers say about our programmes

Be the first to join our Content Sprint. New programme, proven method. Here is what Agentic CMO Accelerator graduates say about building with Victoria and Sergio.

Victoria and Sergio don’t deal in theory. Everything is practical and grounded, built to apply the same week you learn it. Within weeks the quality of our AI output climbed by around 80%.

Ola Szaran

CMO at Kinfolk ✦ Accelerator Cohort 2 graduate

I’ve been able to create a workflow for our blog production. It already has scraped hours off ideation to publication time.

Judith van Dijk

Fractional CMO ✦ Accelerator Cohort 2 graduate

It taught me to build out complex workflows, skills and agents that reengineer how marketing actually gets done.

Jessica Rhodes

Global Marketing Director at Paysecure ✦ Accelerator Cohort 1 graduate

The practical, hands-on approach. This wasn’t theory, it was ‘here’s how you actually do it.’

Tate Gibson

VP Marketing at Genio ✦ Accelerator Cohort 1 graduate

Build your agentic content system

Build your agentic content system

Agentic Content Sprint: £1,750 +VAT

✦ Build 5 agents delivering on-brand, high-quality content for your company

✦ On-demand content, available for 3 months

✦ 9 live sessions: 4 Live Builds, Kick-off, Office Hours, 2 Build Reviews and the Showcase, all recorded

✦ Reusable agent playbooks and the quality toolkit, yours to keep

✦ Certificate of completion

✦ Teams of 3+: a bespoke 60-minute workshop with an AI coach

Need your company to sponsor you?

Need your company to sponsor you?

Most marketers on our programmes are company-sponsored. Companies pay £2,000 to £10,000 for a single agent build. In the Sprint you build 5, and you come back with working content agents, reusable playbooks and the skill set to deploy them across your team. Send your manager our pre-written email.

Webinar Online

Agentic CMO Accelerator

Agentic CMO Accelerator

For marketing leaders ready to lead agentic change

The Content Sprint is about BUILD.


The Agentic CMO Accelerator is about BUILD, ARCHITECT and LEAD.


If you’re a CMO, VP or Director of Marketing, this is your path to building agentic marketing systems and leading the transformation across your team and company.

Frequently asked questions.

Frequently asked questions.

How much time do I need?

Plan for about 5 hours a week, 20 hours or a little more across the 4 weeks. Week 1 is the lightest: around 4 hours of On-demand content on your own time, plus the Kick-off and Office Hours. Weeks 2 and 3 are the heart of the Sprint, with two 90-minute Live Builds and a Build Review at the end of week 2. Week 4 is your own build: a Build Review on the Monday, your submission on the Wednesday and the Showcase on the Thursday. Around these sessions you will spend about 8 hours in Solo Build, customising each agent for your business. We advise taking 2 days off in weeks 2 and 3. It is a Sprint: intense for 4 weeks, and at the end you have a working agentic content system.

Do I need to know how to code?

No. Everything is built in Claude Cowork, which means no code and no terminal. The skill you need is the one you already have as a marketer: if you can write a clear brief, you can build every agent in this Sprint, because a good agent starts with a good brief.

What do I need before we start?

First, a Claude Max plan (Individual, Team or Enterprise subscription) with Cowork and Connectors enabled. Second, daily use of an AI assistant, whether that is Claude, Copilot or ChatGPT, and a few simple assistants already built, so we can start at skill refinement rather than at prompting.

My company uses ChatGPT or Copilot, not Claude. Is this for me?

Yes. You build on Claude Cowork during the Sprint because it is the easiest agentic AI tool to build with. The agentic skills you take away are tool-agnostic. The frameworks, the playbooks and the quality toolkit work on any agentic tool, including Copilot Cowork, Copilot Studio, ChatGPT Work and Codex. Many of our Accelerator graduates built on Claude to learn the method and then took the design back to the tools their company approves.

How much does it cost?

The Sprint is £1,750 plus VAT. Most marketers on our programmes are company-sponsored, and the sponsorship email in the section above gives your manager the case. If three or more marketers from your team join, the team gets a bespoke 60-minute workshop with an AI coach. Email hello@appliedaiacademy.ai to book your seats.

What happens after the 4 weeks?

You keep building. The On-demand content and every session recording stay available for 3 months, and the playbooks and the quality toolkit are yours to keep and reuse for the next agents you build. You also receive a certificate of completion, and you leave with 5 working agents and a Showcase recording to show for it.