Cohort 1 ✦ 19 June to 17 July 2026 ✦ Application open

Cohort 1 ✦ 19 June to 17 July 2026 ✦ Application open

Become the Agentic Marketer

Become the Agentic Marketer

Become the Agentic Marketer

Join our 4-week Accelerator for marketers ready to move from AI chat to building agentic systems.

✦ Build 4 agents: Content Engine, Campaign Launch, Market & Customer Intelligence and SEO Content Agents.

✦ Ship high-quality on-brand content, not AI slop.

✦ Walk away with the agentic skill set to continue building.

Two women are standing side by side against a beige wall, smiling confidently, one wearing a green shirt and the other in a dark blazer, with soft lighting casting gentle shadows.
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4%

of marketing leaders feel AI-ready

We've trained and advised teams at
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Sound familiar?

Sound familiar?

Sound familiar?

These are the challenges marketing leaders shared with us in their own words.

Stuck in AI chat and prompting

"Where to get started. Busy researching, and repeating prompts. I want to start making AI work for me."

"Making the jump from chat to agentic."

Scaling content without losing brand voice

"Scaling content production and maintaining quality."

"Not being able to customise with our unique brand identity tone and voice."

Time and bandwidth to experiment

"Time for experimentation and build."

"Time to upskill and start implementation."

Being the bottleneck to your own AI systems

"Being the bottleneck to all my AI systems I built."

"Turning AI initiatives into recurring processes."

Cutting through the hype to what actually works

"Cutting through the hype and assessing what really moves the needle."

"Operationalizing agentic systems in a compliant way."

Building agents, not just using chat

"Not sure how to build agents and unsure about related security concerns."

"Learn what I can do with AI and how, not basics but some advanced things."

  • 4 agents.

    4 weeks.

  • 5+ hours saved each week.

    The skill set to keep building.

  • 4 agents.

    4 weeks.

  • 5+ hours saved each week.

    The skill set to keep building.

  • 4 agents.

    4 weeks.

  • 5+ hours saved each week.

    The skill set to keep building.

What you build, week by week

What you build, week by week

Go beyond AI chat. Build your agentic marketing system.

Go beyond AI chat. Build your agentic marketing system.

Go beyond AI chat. Build your agentic marketing system.

All built in Claude Cowork with Projects, Skills, Connectors. No coding required.

All built in Claude Cowork with Projects, Skills, Connectors. No coding required.

Week 1. Content Engine Agent

Scale content production without losing your brand voice. Build a content repurposing pipeline. One input (a guide, blog, podcast, webinar) becomes a blog post, LinkedIn post and email in your tone of voice. Human-in-the-loop QA built in.

Week 2. Campaign Launch Agent

Go from campaign brief to launch-ready assets in minutes. An end-to-end agent that takes a brief and delivers a landing page, email sequence and social plan, all on-brand via your Content Engine. Works for product launches, acquisition and retention.

Week 3. Market and Customer Intelligence Agent

Competitor and customer insights on demand. Track competitor moves, news and social. Analyse reviews, NPS and support tickets. Generate ICP and JTBD segments. Build synthetic personas from your real customer data to pre-test messaging before launch.

Week 4. SEO Content Agent

Produce content that ranks in search and in LLMs. Build an SEO Content Creation pipeline using keyword data, SERP analysis and your brand context. Generate briefs at scale, optimise on-page, and run editorial QA on every piece before publish.

Build agentic skills to power up your career

Build agentic skills to power up your career

You build, not just learn.

Every week you leave with a working agent customised for your company. Not slides, not theory. Working agentic systems and the skill set to keep on building.

Power up your career with AI.

Build the agentic skill set that puts you ahead of the marketers still stuck at prompts and chat. Become the agentic marketer your team comes to.

Led by marketing practitioners.

Built by a CMO and an AI Content Engineer, designed for marketers who want to stop doing the work and start building agents that do the work.

Tested in real marketing teams.

Informed by hands-on experience leading AI content, campaigns and adoption at companies like Sports Direct, FLANNELS, Veygo and Oxford Online Pharmacy.

Programme Structure

Think and build agentic-first

Think and build agentic-first

Four hours per week. Hands-on, in your role, for your business.
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The Briefing

60-minute pre-recorded session. Foundational skills for the week ahead. Drops on Fridays. Watch on your time.

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The Briefing

60-minute pre-recorded session. Foundational skills for the week ahead. Drops on Fridays. Watch on your time.

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The Live Build

90-minute live session. Tuesdays, 3pm UK time. Guided hands-on build with the cohort. Leave with a working agent.

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The Live Build

90-minute live session. Tuesdays, 3pm UK time. Guided hands-on build with the cohort. Leave with a working agent.

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Office Hours

60-minute live drop-in. Fridays, 3pm UK time. Bring your questions and see how others customised their agents.

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Office Hours

60-minute live drop-in. Fridays, 3pm UK time. Bring your questions and see how others customised their agents.

Solo Build

30 minutes at your own pace. Customise the agent for your business, brand context and data. Run it. Iterate.

Solo Build

30 minutes at your own pace. Customise the agent for your business, brand context and data. Run it. Iterate.

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Build Partner

Paired with another marketer for weekly check-ins, sharing and accountability.

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Build Partner

Paired with another marketer for weekly check-ins, sharing and accountability.

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Agentic Marketing community

Private group for recordings, templates, async questions, support and showcase.

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Agentic Marketing community

Private group for recordings, templates, async questions, support and showcase.

Cohort 1 ✦ 19 June to 17 July 2026 ✦ Application open

4 weeks. One transformation.

4 weeks. One transformation.

4 weeks. One transformation.

Cohort 1 runs 19 June to 17 July 2026.
Live Build sessions: Tuesdays, 3pm to 4:30pm UK time.
Office Hours: Fridays, 3pm to 4pm UK time.
Agentic Marketing Accelerator
Agentic Marketing Accelerator
Agentic Marketing Accelerator

Victoria Rusnac is the founder of Applied AI Co, helping marketing teams build AI-first. An ex-CMO with 20+ years in marketing, she has led teams at Veygo by Admiral, Oddbox, Intuit and EE. In 2023 she launched the AI in Marketing course taken by 15,000+ marketers. Since 2025 she has been building agentic systems for her own teams, then for clients. Applied AI Co now trains and advises teams at Amazon, Aspinal of London, Oxford Online Pharmacy and high-growth scale-ups.

Victoria Rusnac

Founder and AI Coach, Applied AI Co.

Victoria Rusnac is the founder of Applied AI Co, helping marketing teams build AI-first. An ex-CMO with 20+ years in marketing, she has led teams at Veygo by Admiral, Oddbox, Intuit and EE. In 2023 she launched the AI in Marketing course taken by 15,000+ marketers. Since 2025 she has been building agentic systems for her own teams, then for clients. Applied AI Co now trains and advises teams at Amazon, Aspinal of London, Oxford Online Pharmacy and high-growth scale-ups.

Victoria Rusnac

Founder and AI Coach, Applied AI Co.

Victoria Rusnac is the founder of Applied AI Co, helping marketing teams build AI-first. An ex-CMO with 20+ years in marketing, she has led teams at Veygo by Admiral, Oddbox, Intuit and EE. In 2023 she launched the AI in Marketing course taken by 15,000+ marketers. Since 2025 she has been building agentic systems for her own teams, then for clients. Applied AI Co now trains and advises teams at Amazon, Aspinal of London, Oxford Online Pharmacy and high-growth scale-ups.

Victoria Rusnac

Founder and AI Coach, Applied AI Co.

Victoria Rusnac
Nicola Anderson

Sergio Giannone is a content marketing leader helping teams build on-brand agentic content systems. A former tech founder, he currently leads AI content operations at Frasers Group, scaling AI-assisted content across Sports Direct and FLANNELS. Previously he led digital content at The Coca-Cola Company and ASICS. Two years ago Sergio started building agentic workflows for his own content teams; that practice now runs through Cowritten.ai.

Sergio Giannone

AI Coach, Applied AI Academy. Founder, Cowritten.ai.

Sergio Giannone is a content marketing leader helping teams build on-brand agentic content systems. A former tech founder, he currently leads AI content operations at Frasers Group, scaling AI-assisted content across Sports Direct and FLANNELS. Previously he led digital content at The Coca-Cola Company and ASICS. Two years ago Sergio started building agentic workflows for his own content teams; that practice now runs through Cowritten.ai.

Sergio Giannone

AI Coach, Applied AI Academy. Founder, Cowritten.ai.

Sergio Giannone is a content marketing leader helping teams build on-brand agentic content systems. A former tech founder, he currently leads AI content operations at Frasers Group, scaling AI-assisted content across Sports Direct and FLANNELS. Previously he led digital content at The Coca-Cola Company and ASICS. Two years ago Sergio started building agentic workflows for his own content teams; that practice now runs through Cowritten.ai.

Sergio Giannone

AI Coach, Applied AI Academy. Founder, Cowritten.ai.

Designed for marketers ready to build.

Designed for marketers ready to build.

Heads of Marketing, Head of Content, Head of Brand and Head of Growth, leading the agentic transformation for their function.
Senior Marketing Managers and Marketing Managers building agentic systems for their own work.
Marketing consultants and freelancers automating to keep up with everything on their plate.

Whether you're B2B or B2C, working solo, in a scale-up or in enterprise, the agentic frameworks are industry-agnostic.

What practitioners say.

From marketing leaders at Oxford Online Pharmacy, Amazon and beyond.

What practitioners say.

Trusted by marketing leaders at Amazon, Oxford Online Pharmacy, ZOE, Veygo and more.

What started as AI team upskilling quickly became a structured adoption programme with AI Leads, a use case library and a clear roadmap for building agents across the business. The team went from barely using AI to integrating it into their daily work in a matter of weeks, saving each team member 3+ hours a week.
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Maya Moufarek

Chief Growth Officer, Oxford Online Pharmacy

What started as AI team upskilling quickly became a structured adoption programme with AI Leads, a use case library and a clear roadmap for building agents across the business. The team went from barely using AI to integrating it into their daily work in a matter of weeks, saving each team member 3+ hours a week.
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Maya Moufarek

Chief Growth Officer, Oxford Online Pharmacy

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The agentic workshop gave our marketing team a clear, structured way to think about AI adoption. The real-world case studies and the Agent Builder's Playbook alone were worth the session. If you work in campaign planning, content creation or client engagement, Victoria’s training is a must.
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Philipp Wichert

Amazon

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The agentic workshop gave our marketing team a clear, structured way to think about AI adoption. The real-world case studies and the Agent Builder's Playbook alone were worth the session. If you work in campaign planning, content creation or client engagement, Victoria’s training is a must.
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Philipp Wichert

Amazon

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Great practical step-by-step process on how to start building agents. It helps me apply AI in my business and scale things like copy and creative strategy. 10/10!
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Sara Kathleen Gordon

General Manager at Zoe

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Great practical step-by-step process on how to start building agents. It helps me apply AI in my business and scale things like copy and creative strategy. 10/10!
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Sara Kathleen Gordon

General Manager at Zoe

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Victoria is the real deal. A super experienced CMO who has worked with some of the UK's most notable brands and is well-versed in AI. I would happily endorse any marketer who wants to pick up AI to take her course.
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Oren Greenberg

GTM Engineering Advisor and ex-CMO

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Victoria is the real deal. A super experienced CMO who has worked with some of the UK's most notable brands and is well-versed in AI. I would happily endorse any marketer who wants to pick up AI to take her course.
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Oren Greenberg

GTM Engineering Advisor and ex-CMO

Start your agentic journey

Start your agentic journey

The Accelerator £1,750 + VAT

Companies pay £2,000 to £10,000 for a single agent build. You will build four agents.

✦ Build 4 working agents: Content Engine, Campaign Launch, Market & Customer Intelligence, SEO Content

✦ Leave with Agent Playbooks and a working agentic marketing system

✦ The agentic skill set to keep building long after the programme ends

Need your company to sponsor you?

Need your company to sponsor you?

Most marketing leaders on our programme are company-sponsored. The ROI case is clear: companies pay £2,000 to £10,000 for a single agent build, and you will build four. Use out sponsorship email to get your company to sponsor you.

Webinar Online

Agentic CMO Accelerator

Agentic CMO Accelerator

Agentic leadership with Agentic CMO Accelerator

If you're a CMO, VP or Marketing Director who needs not only to build agentic systems but also lead agentic transformation, the Agentic CMO Accelerator is for you.


✦ Build 4 agents: Strategic Marketing, Content Engine, Campaign Launch and Market & Customer Intelligence.

✦ Create your AI Marketing Roadmap with prioritised use cases and ROI.

✦ Deliver a Team Adoption plan ready to roll out for your company.

Frequently asked questions.

Frequently asked questions.

Will I have time? Four hours a week is a lot.

Four hours per week. The 60-minute Briefing is on-demand so you watch it on your time. The 90-minute live Build on Tuesdays at 3pm UK is the only fixed commitment. The 30-minute Solo Build and 60-minute Office Hours flex around your week.

I'm not technical. Can I still build agents?

Yes. If you can write a brief, you can build an agent. No coding required. The live Build sessions are guided. Your Build Partner gives you accountability. The community answers questions between sessions.

Is this the right programme for me?

It's for marketers ready to build agentic systems for their function or role. Four working agents in four weeks. If you're a senior leader looking for the strategic, architectural and AI Marketing Roadmap layers on top, the Agentic CMO Accelerator is the better fit.

How much does it cost?

£1,750 + VAT for the full 4-week programme. Companies pay £2,000 to £10,000 for a single agent build. You'll build four, plus walk away with the skill set to keep building.

What if my company won't pay?

We provide a pre-written email template with ROI justification you can send to your manager. Most participants self-fund and get reimbursed; some are sponsored directly. Invoicing via Xero makes company expensing straightforward.

What do I need before I start?

A current marketing role (Manager, Senior Manager, Head of, Director, or marketing freelancer or consultant equivalent). A business context to build for (your company, a client, a previous role's brand). A baseline of using AI for marketing work. A Claude Max plan subscription (£82 per month UK). 4 hours per week for 4 weeks.

Will I get a certificate? And what happens after the four weeks?

Yes. The Agentic Marketing Certificate is issued by Applied AI Academy on completion. You graduate by submitting one working agent built during the cohort, applied to a real use case in your role. Full session recordings stay available for 3 months. The community stays open for ongoing questions. Most graduates extend their Cowork instance and keep building agents long after the programme ends.

Will I have time? Four hours a week is a lot.

Four hours per week. The 60-minute Briefing is on-demand so you watch it on your time. The 90-minute live Build on Tuesdays at 3pm UK is the only fixed commitment. The 30-minute Solo Build and 60-minute Office Hours flex around your week.

I'm not technical. Can I still build agents?

Yes. If you can write a brief, you can build an agent. No coding required. The live Build sessions are guided. Your Build Partner gives you accountability. The community answers questions between sessions.

Is this the right programme for me?

It's for marketers ready to build agentic systems for their function or role. Four working agents in four weeks. If you're a senior leader looking for the strategic, architectural and AI Marketing Roadmap layers on top, the Agentic CMO Accelerator is the better fit.

How much does it cost?

£1,750 + VAT for the full 4-week programme. Companies pay £2,000 to £10,000 for a single agent build. You'll build four, plus walk away with the skill set to keep building.

What if my company won't pay?

Yes. If you can write a detailed brief or a campaign plan, you can build an agent. The programme uses scaffolding: each week builds on the last, starting with a simpler agent and working up to more complex systems. You'll have step-by-step templates, live support during every Build session and a Build Partner for accountability.

What do I need before I start?

A current marketing role (Manager, Senior Manager, Head of, Director, or marketing freelancer or consultant equivalent). A business context to build for (your company, a client, a previous role's brand). A baseline of using AI for marketing work. A Claude Max plan subscription (£82 per month UK). 4 hours per week for 4 weeks.

Will I get a certificate? And what happens after the four weeks?

Yes. The Agentic Marketing Certificate is issued by Applied AI Academy on completion. You graduate by submitting one working agent built during the cohort, applied to a real use case in your role. Full session recordings stay available for 3 months. The community stays open for ongoing questions. Most graduates extend their Cowork instance and keep building agents long after the programme ends.

Cohort 2 ✦ September 2026

Can't make Cohort 1? Get first access to Cohort 2.

Can't make Cohort 1? Get first access to Cohort 2.

Leave your email and we'll send you the Cohort 2 dates the moment they're set.